August 11th, 2022

Curate and Engage with Farcaster

Today we're integrating Farcaster content into the Yup Ecosystem. You can like and curate, see it in Yup feeds, and earn rewards for great content. It's one feed to rule them all. Check out the content here! Farcaster refers to itself as a "sufficiently decentralized social network." Farcaster is often considered the 'Web3 Twitter' because of its focus on short-form content at the moment. Long-term, however, Farcaster sees itself is the infrastructure from which any social network can form.

We view this as a major step for web3 social. Right now, web3 content is segmented into a few small but mighty social network protocols. Accounts and content aren't interoperable, and many platforms feel intimidating. But that shouldn't be the case.

February 24th, 2022

Yup Users

Claiming your YUP on Polygon is a piece of cake.

1. Go to [] and sign into your Yup account

February 22nd, 2022

On Thursday, Feb 24, we write the next chapter of the Yup story. We will begin migrating parts of the Yup protocol to the Polygon POS blockchain, starting with the YUP token and reward distribution.

This migration is part of our strategy centered around the composability and network effects of EVM-based blockchains like Polygon. It is in line with our mission to provide an opportunity for all users to engage with Yup and earn. Migrating the protocol is a commitment to speed, scalability, and security for Yup's future. This is to build a universal reputation layer across all EVM-based networks.

EVM as a social network

The open-source data, tools, and communities that have formed around the Ethereum Virtual Machine (EVM) are nothing short of revolutionary. The EVM is a blockchain-based software platform initially built for the Ethereum blockchain that allows developers to create decentralized applications. It is the global virtual computer that records the state of every participant on the network stores and agrees on. Since its launch, over 20 legitimate EVM-based blockchains and side-chains have emerged, such as Polygon, Avalanche, xDAI, Celo, Quorum, Solana's Neon, and many many more. This has massive implications for protocols. In addition, it gives EVM blockchains and layer 2 solutions significant advantages in achieving feature parity.

October 26th, 2021

We’re excited to introduce YUP rewards for NFT creators

Raising Everyone’s Floor

With the growth of NFTs and digital art, more and more users spend time browsing and curating NFTs. Currently, NFT creators and owners earn money on sale and resale. Yup proposes a new revenue stream for creators we're calling NFT Creator Rewards.

October 12th, 2021

We’re incredibly excited to announce our $3.5 million funding round led by Distributed Global, an early investor in crypto unicorns Dapper Labs, Audius and Solana. The funding will be used to further develop a new web3-native social media experience, expand the Yup community, and empower curators across the web.

The funding round was also joined by major players in the blockchain and tech space, including Dapper Labs, LD Capital, and various founder angels.

Yup is a social network that rewards and recognizes tastemakers for curating content across web2 and web3 platforms like Twitter, Youtube, Opensea, Mirror, and others. The protocol aims to monetize the value generated by influencers and social media users who surface quality content. Most social media platforms today focus on content creators first, with curators and tastemakers often getting overlooked despite providing massive value to their platforms and following.

October 11th, 2021

Who, What, When, and Where

One of the advantages of blockchain technology is timestamped proof of users’ actions and associations with various applications, individuals, and organizations. These actions are immutable in the sense that they’re unchangeable and set in stone. It immutably records what happened, who was involved, and when it occurred.

“What the blockchain does is assert facts about the metadata… It starts to give you unambiguous proof-of-who, proof-of-when, proof-of-what.” - Balaji Srinivasan

In a social context, users can leverage this history to prove that they or others were not curating things at a particular time. Spotify’s Year in Review is a compelling example of this. Moreover, people trust it because the information comes directly from Spotify, and authority is critical for strong proof-of-first mechanisms.

July 7th, 2021

The dankest memes of the future will be NFTs

Memes are the internet's native art form. They transcend platforms, geographic locations, and language. NFTs are slowly becoming the economic infrastructure behind the internet's content and creators. Recent demand for meme NFTs has proven memes are more valuable when minted as NFTs. Here we explore minting memes as NFTs, arguing that soon most memes will be minted as NFTs due to advantages in monetization, provenance, attribution, and platform-agnosticism.

We define meme in this piece not by its broad definition as "a passing element of a culture or system of behavior" but by its media-focused definition of "a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by internet users." This makes the argument easier to comprehend, though many of the fundamentals argued in this piece may apply to memes more broadly.

May 7th, 2021

What are Collections?

Collections let users earmark meaningful content into a topic of their choice and showcase it on Yup. Think of Spotify playlists or Pinterest Boards but for any URL or website across the web. Collections empower curators/creators to showcase their expertise or taste in anything: from NFTs to 1970s mob movies.

April 15th, 2021

Hey Yupster,

This week we're highlighting our new Search Results pageAnalytics page, and our new Collections feature coming soon. This is a big one, let's get right into it 💪.

Search Results Page

Browse through Yup with ease with our new search results page 🌈. Look up any subject, post, or feed and scroll through all the relevant content.

April 5th, 2021

Hey Yupster,

This week we're showcasing our new logo, updates to Web App feeds and UI, and a new way of highlighting NFTs. Let's dive right in 🏊.

Product Updates:

March 8th, 2021

In our quest to integrate with the awesomest web3 platforms, we're excited to announce our basic leaderboard for Mirror publications (

We had a blast onboarding to Mirror last week after finishing top 10 in the $WRITE Race. The onboarding experience on Mirror was quite incredible as well.

We noticed that there wasn't any discover page or menu for finding Mirror publications thus far. But we wanted to discover other great publications and thought pieces that were coming out on the platform.

March 5th, 2021

This week we're highlighting our Zora and Foundation integrations, new ways to curate NFTs, and Ethereum wallet sign-up/linking. Let's dive right in 🏊

Product Updates:

Foundation Integration

Foundation is the Crème de la crème 🇫🇷 of NFT art and now you can curate on it. Rate NFTs with the Yup extension, earn rewards and influence for good taste, and follow others' favorites. Curation never looked so good ✨

March 2nd, 2021

A groundbreaking new revenue stream for social token holders

TLDR; Yup presents a new reward mechanism for social tokens and their holders. By holding certain social tokens, users will have a claim over $YUP rewards given to accounts linked to those specific tokens. We're piloting this with Alex Masmej and the $ALEX token and are looking for other social token holders, leaders, and platforms to work with.

Social tokens are growing at an incredible pace, becoming a $250m market in less than two years. Here are a few different social token types that we have seen come to light during this development:

March 2nd, 2021

In 2019, Balaji Srinivasan gave several lectures called Pseudonymous Economy,* *positing that pseudonymous transactions will become as widely prevalent as pseudonymous communications have throughout the rise of the internet. Taking pseudonyms seriously means reconsidering the definition of souls and lives as we know them. If we can embody multiple lives, if we can co-own or pass them on to others, who are we? Who are those lives? Looking through the lens of Balaji’s lecture alongside sociological and philosophical work, we can come to understand that a pseudonymous identity can be a ‘self’ of its own that transcends and is distinct from the individual human ‘self’. This has massive implications for society’s understanding of identity.

History of Pseudonyms

Pseudonym, latin for “fake name”, is an identity that is unique in its name and reputation (unlike anonymity) but is not the legal/recognized name of an individual. Since the dawn of the written word, pseudonyms have been quite common. Writers were known to regularly use pseudonyms; George Eliot, Lewis Carroll, George Orwell, Samuel Clemens (Mark Twain), Stan Lee, and O.Henry are just a few famous examples. Balaji’s lectures on Pseudonymous Economy focus on digital anonymity, technically breaking down how a pseudonymous economy would function, with encrypted personal information and a lineage of attestations.

March 2nd, 2021

TL;DR: Users share content they haven't read, with even fewer viewers fact-checking its claims. The incentive structure on most social media drives individuals to share as quickly as possible and place faith in influencers to signal what can be trusted. Twitter and other platforms have attempted to make users feel accountable for what they share. But more can be done to reward and expose positive behavior.

In June, Twitter implemented a new feature in hopes of reducing users’ tendency to blindly share content: a warning prompt prior to retweet. Whenever users attempt to retweet a tweet that contains an article they haven’t opened, Twitter will ask the user if they want to read before retweeting.

This may have some noteworthy effects on user behavior during the pre-share moments of their user experience. Let us explore the social incentives that drive blind sharing, consider the potential success of Twitter’s approach to reduce it, and discuss other possible remedies to the problem.

Misinformation and disinformation (collectively referred to as ‘misinformation’ in this piece) have become a notable hindrance to public discourse. When individuals share content they haven’t reviewed themselves, it increases the likelihood of spreading false facts, misleading information, or unintended messages entirely. Widespread misinformation reduces the knowledge of basic facts, breaks down trust in institutions and traditional media, and corrodes public debate through false equivalencies. It can be used to justify giving a mainstream platform to unfounded claims for the sake of neutrality and it can cause political polarization and unnecessary divisiveness. (Waldman) Many citizens wish to reduce misinformation but act in ways that can expand its reach.

March 2nd, 2021

A treatise on crypto social and the motivations for the Yup Protocol
( recently published 12/24/19 )

With help from the whole Yup team, and revisions from Sam Hatem

March 2nd, 2021

There has been serious debate on the importance of public 'likes' on social media platforms. Let's discuss this further.

*Originally published on *Hacker Noon

**Should social metrics (such as “likes”) remain public on social media platforms? **There has recently been action by platforms such as Instagram to remove likes from the public eye, meaning only creators would see reactions to their content and no one else. This has been met with substantial support by the online community, but I'll draw on sociologist Goffman’s views on the performed self and Sherry Turkle’s points on authenticity to argue that these metrics of social approval are vital to the sustainable cohesion of online societies. Public likes are critical in order to produce quality interactions between users. This is clear through the lens of sociologist Erving Goffman, who is well known for his arguments on social interactions in The Presentation of Self in Everyday Life, seeing every interaction as a performance with a stage, actors, and lines of sorts. For the sake of specificity, let us take Instagram as our ‘stage’, imagine the removal of public likes, and pay attention to two of Goffman’s specific points.

March 2nd, 2021

What yours is worth and why it matters 

Co-written with Liam Donohue, with revisions by Noam Levenson and Omid Malekan.

Originally published on Hacker Noon.

March 2nd, 2021

$5 fame, fake faces, and fyre festivals.

***Co-written with Noam Levenson and Vernon Johnson. A special thanks to Omid Malekan and ***Santiago Siri

***Originally published on ***Hacker Noon.